Dan Smith
SVP Marketing @ Butcherbox
Veteran Chief Marketing Officer with multiple B2C successes in Boston. Awesome dad and coach. And one hell of a point guard. I’ve known Dan for over a decade, watching him build small and large Marketing teams and scale businesses. With analytical Growth Marketing chops from the Buyerzone days through today, Dan is known as an acquisition and retention master, and brand champion with nationwide mainstream adoption. You can find ButcherBox in American freezers, as a regular partner of the Joe Rogan podcast, and on major TV networks.
Domain Expertise: Marketing, Growth, & Analytics
Experiences: ButcherBox, BookBub, BuyerZone
Most passionate problem sets:
Identifying target customer segments and the value props that matter to them
Developing scalable marketing channels
Creating marketing reports and dashboards
Building world-class marketing and growth teams
💪🏽 COACHING COURSES
1X1: High Growth Marketing
Let’s ramp up your People Ops function from 0-to-60. We will cover topics throughout the entire employee lifecycle, including employer branding, talent acquisition, onboarding, talent management, L&D, offboarding, compensation, leveling, performance reviews, etc, etc, etc, etc, etcccccc.
$2,500 per month
(Typically two sessions per month + prep work + follow-up email/text time)
GROUP SESSION: Marketing 301
Each week we run a group session on popular topics within the People Ops realm, particularly focused on building killer teams. We focus on not just the “tips and tricks” but unique long-term strategies that SuperAgents and Superconnectors in Boston & NYC to harness the power of others to build your team.
2.5 hours
$325 per person
⭐ Core Values
Cool, calm, and collected
Family and friends first
There are no shortcuts
Even brilliant marketing can’t save a shitty product
If you can’t measure it, you can’t improve it
Get your hands dirty doing the work before you hire
Run the operation as lean and flexible as can be
Build scrappy until building more processes is necessary
Test small and scale fast
A manager’s first role is to understand
Be inwardly sound and others focused
Interests
⚽ Passion areas: Exercise, coaching my kids’ soccer, baseball, and basketball, money management, spreadsheets, fantasy baseball, Vermont (my home state), the Buffalo Bills
📚 Favorite books: How Brands Grow, Shoeless Joe, The Natural, Hacking Growth, Freakonomics, Mystic River
🆘 Causes I support: Year Up
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