Aaron Bieber
“Our coaching relationship is a partnership of self-discovery, but as your coach I am also your fractional CTO, engineering management mentor, and most enthusiastic advocate.” - Aaron
Director of Engineering @ Wayfair
With over 20 years in the software industry, and professional experience in data warehousing, education, recruitment advertising, e-commerce, and SaaS, Aaron has built software and led teams at all scales. Aaron's ability to see patterns through the noise, connect the themes across a company's challenges, and create clarity and direction from the most ambiguous situations are what his clients rave about.
Domain Expertise: Engineering Leadership
Most passionate problem sets:
Observability and predictability in software systems and the teams that build them
Creating healthy, self-reinforcing culture, transparently and equitably
Using big-picture thinking to resolve local, intractable problems
Career Experiences: Wayfair, HubSpot, advisor to numerous Boston-area start-ups
Team Culture Advisory Session
Everyone knows that the tech industry doesn't have the best reputation for inclusivity and equitability, but we also know that diverse and psychologically safe teams are capable of more sustained innovation than any others. How is your engineering team's or tech start-up's culture helping to solve these chronic problems and building the foundation for explosive growth? By understanding how culture is emergent from behaviors, and how behaviors are incentivized by policy and process, you can create an environment that amplifies your desired culture, and that stands the test of time.
2.5 hours
$325 per person
Find your engineering leadership edge
Through a process of courageous exploration, we'll work together to identify your unique strengths, inhibitions, and self-imposed limitations. I will join you on a mission to craft your leadership role to amplify what you're best at, minimize your vulnerabilities, and carve out focus for the things that fulfill you as a leader and as a person.
$2,500 per month
(Typically two sessions per month + prep work + followup email/text time)
⭐ Core Values
Curiosity: maintaining a "learner's mind"
Optimism: every challenge is an opportunity
Empathy: the strongest bridges are built through understanding
Interests
Programming, especially generative art
Photography
Science fiction (both books & shows/movies)
Hobby collecting (ask me what I'm collecting now)
📚 Favorite books:
Brotopia by Emily Chang
Dare to Lead by Brené Brown
Radical Candor by Kim Scott
The Checklist Manifesto by Atul Gawande
The Making of a Manager by Julie Zhuo
🆘 Causes I support: Greater Boston Food Bank, Rosie's Place, Birthday Wishes
inquire about Aaron
For coaching, advisory board, or endorsement opportunities.
Key Publications
Keynote: "Data, Diversity & Culture: Building the Best Engineering Teams". Women Who Code Connect Forward conference, 2 December 2020.
Developing Your Personal Brand: A Brief Guide to Creating an Elevator Pitch
She+ Geeks Out Power-Up Panel: Up Your Strategic Game Sponsored by Starburst Data
Customer keynote: "From Zero to Hero: Veracode's Analytics Revolution" Looker Conference, Boston 2019